Privacy Policy

Last Updated: October 1, 2026

Downshiftology, Inc. (“Downshiftology,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit Downshiftology.com (the “Site”), subscribe to our communications, interact with us, or otherwise use the Site.

This Privacy Policy should be read together with our Terms of Use.

1. INFORMATION WE COLLECT

The personal information we collect depends on how you interact with the Site.

Information You Provide to Us

We may collect information that you voluntarily provide to us, including:

  • your name and email address when you subscribe to our newsletter or other communications;
  • information you provide when submitting a comment, contacting us, responding to a survey sent through our email communications, or otherwise communicating with us;
  • information you submit through forms or interactive features on the Site; and
  • other information you choose to provide.

Please do not provide personal information in public comments that you do not want others to see.

Information Collected Automatically

When you access or use the Site, we and our service providers may automatically collect certain information about your device and use of the Site, such as:

  • IP address;
  • browser type and version;
  • device type;
  • operating system;
  • approximate geographic location;
  • referring and exit pages;
  • pages, recipes, and content you view;
  • dates and times of visits;
  • interactions with the Site;
  • advertising interactions; and
  • cookie, device, and similar identifiers.

We may collect this information through cookies, pixels, tags, web beacons, scripts, and similar technologies.

2. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

  • operate, maintain, and improve the Site;
  • provide recipes, content, and Site features;
  • respond to questions, comments, and requests;
  • send newsletters and other communications you request;
  • understand how visitors use and interact with the Site;
  • measure Site traffic and performance;
  • personalize content and user experiences;
  • provide, personalize, and measure advertising;
  • administer surveys or similar features;
  • detect, prevent, and investigate fraud, abuse, security incidents, and technical problems;
  • comply with legal obligations and enforce our Terms of Use; and
  • protect the rights, property, safety, and security of Downshiftology, our users, and others.

3. COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers use cookies and similar technologies to operate the Site, remember preferences, understand how the Site is used, measure performance, provide advertising, and perform other functions described in this Privacy Policy.

Cookies may be “session” cookies, which generally expire when you close your browser, or “persistent” cookies, which remain on your device until they expire or you delete them.

Depending on your location and applicable law, you may be presented with privacy or consent controls that allow you to manage certain cookies and similar technologies.

You can also configure your browser to block or delete cookies. Blocking certain cookies may affect the availability or functionality of portions of the Site.

4. ANALYTICS

We may use analytics services, including Google Analytics, to understand how visitors use the Site.

Analytics providers may collect information such as your IP address, device and browser information, approximate location, pages viewed, referring pages, and interactions with the Site using cookies or similar technologies.

We use this information to analyze traffic, understand Site performance, improve our content and services, and better understand how visitors use Downshiftology.

You may be able to limit analytics technologies through our available privacy controls, your browser settings, or tools provided by the applicable analytics provider.

5. ADVERTISING

CMI Marketing, Inc., d/b/a Raptive (“Raptive”) is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: https://raptive.com/creator-advertising-privacy-statement

6. EMAIL COMMUNICATIONS

If you voluntarily subscribe to our email list or otherwise request communications from us, we may collect information such as your name and email address.

We use Mailchimp to manage and deliver our email communications. When you subscribe to Downshiftology emails, your email address, name if provided, and certain information associated with your subscription and interactions with our emails may be processed by Mailchimp on our behalf and in accordance with its applicable privacy terms.

We may use information relating to email engagement, such as whether an email was opened or a link was clicked, to understand the effectiveness of our communications and improve the content we send.

We may also occasionally invite email subscribers to participate in surveys. Information you voluntarily provide in response to a survey may be used to better understand our audience, improve Downshiftology, and develop content, products, or services.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails. We may retain certain information where reasonably necessary to honor your opt-out request or comply with applicable law.

7. COMMENTS AND OTHER USER CONTENT

If you submit a comment or other content to the Site, we may collect the information you provide along with information associated with the submission, such as your IP address and browser information, for purposes including displaying and managing comments, preventing spam, and maintaining Site security.

Information you choose to include in a public comment may be visible to other visitors.

Please review our Terms of Use for additional provisions governing user-submitted content.

Downshiftology participates in affiliate marketing programs and may earn a commission when you purchase products or services through certain links on the Site.

Affiliate networks and merchants may use cookies, identifiers, or similar technologies to determine whether a purchase or other action resulted from a referral from Downshiftology.

Downshiftology does not directly process payment information for purchases completed on third-party websites. If you follow a link from Downshiftology to purchase a product, service, book, digital product, or other item from a third-party website, the transaction is conducted with that third party.

Information you provide to complete the purchase, including payment information, is collected and processed by the applicable third party according to its own privacy policy and terms.

Downshiftology does not control the privacy or security practices of third-party merchants or payment processors.

9. SOCIAL MEDIA AND THIRD-PARTY SERVICES

The Site may contain features, links, embedded content, or integrations provided by social media platforms and other third parties.

When you interact with these features or visit third-party websites, those third parties may collect information about you according to their own privacy policies.

Downshiftology does not control the privacy practices of third-party websites or services.

10. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information:

  • to vendors and service providers that perform services on our behalf, including website hosting, email delivery, analytics, advertising, security, spam prevention, and technical support;
  • to Mailchimp as necessary to manage and deliver our email communications;
  • to advertising and analytics providers as described in this Privacy Policy;
  • to affiliate networks and merchants as necessary to track referrals and commissions;
  • when you direct us or consent to the disclosure;
  • when reasonably necessary to comply with applicable law, legal process, or governmental requests;
  • when reasonably necessary to protect the rights, property, safety, or security of Downshiftology, our users, or others; and
  • in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction.

We do not make blanket representations that personal information is never “sold” or “shared” because certain disclosures for advertising purposes may constitute a “sale” or “sharing” under applicable U.S. state privacy laws even when no money is exchanged.

Please see the U.S. State Privacy Rights section below for information about applicable choices.

11. YOUR PRIVACY CHOICES

Email

You may unsubscribe from marketing emails at any time using the unsubscribe link included in the email.

Cookies and Advertising

Depending on your location, privacy controls available on the Site may allow you to manage certain cookies and advertising choices.

You may also manage cookies through your browser settings.

Global Privacy Control

Where required by applicable law, we recognize applicable opt-out preference signals, such as Global Privacy Control (“GPC”), as a request to opt out of the sale or sharing of personal information for the browser or device from which the signal is sent.

12. U.S. STATE PRIVACY RIGHTS

Residents of certain U.S. states may have rights regarding their personal information under applicable state privacy laws.

Depending on your state of residence and subject to applicable exceptions, these rights may include the right to:

  • know or confirm whether we process personal information about you;
  • request access to personal information we maintain about you;
  • request correction of inaccurate personal information;
  • request deletion of certain personal information;
  • obtain a portable copy of certain personal information;
  • opt out of the sale or sharing of personal information;
  • opt out of certain processing for targeted advertising;
  • limit certain uses or disclosures of sensitive personal information, where applicable; and
  • not receive discriminatory treatment for exercising applicable privacy rights.

California Residents

If the California Consumer Privacy Act, as amended (“CCPA”), applies to our processing of your personal information, California residents may have rights including the right to know, access, correct, or delete certain personal information and the right to opt out of the sale or sharing of personal information.

For purposes of the CCPA, some disclosures involving advertising cookies, identifiers, and similar technologies may constitute “selling” or “sharing” personal information even when no money is exchanged.

Where required, you may exercise your right to opt out through the Do Not Sell or Share My Personal Information link or other privacy controls made available on the Site.

We also process applicable Global Privacy Control signals as opt-out requests where required by law.

California residents may exercise other applicable privacy rights by contacting us using the information in the Contact Us section below.

We will not discriminate against you for exercising privacy rights provided by applicable law.

We may need to verify your identity before completing certain requests. Where permitted by applicable law, you may also use an authorized agent to submit a request on your behalf.

13. EEA, UK, AND OTHER INTERNATIONAL PRIVACY RIGHTS

If you are located in the European Economic Area (“EEA”), United Kingdom, or another jurisdiction that provides similar data protection rights, you may have rights regarding your personal data, subject to applicable law.

These may include rights to:

  • access personal data;
  • correct inaccurate personal data;
  • request deletion of personal data;
  • restrict certain processing;
  • object to certain processing;
  • receive certain personal data in a portable format;
  • withdraw consent where processing is based on consent; and
  • lodge a complaint with an applicable data protection authority.

Where we rely on consent to process personal data, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing performed before withdrawal.

Where required by applicable law, non-essential cookies and similar technologies will be used based on the choices you make through our consent or privacy controls.

To exercise applicable rights concerning personal information maintained directly by Downshiftology, contact us using the information below.

For information concerning data collected and processed by Raptive for advertising purposes, please refer to the Raptive Advertising Privacy Statement linked in the Advertising section above.

14. CHILDREN’S PRIVACY

The Site is intended for a general audience and is not directed to children under the age of 13.

We do not knowingly collect personal information directly from children under 13 in a manner prohibited by applicable law.

If you believe a child under 13 has provided personal information to us, please contact us so that we can review the matter and take appropriate action.

We do not knowingly sell or share the personal information of consumers under 16 where prohibited by applicable law without the authorization required by law.

15. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide and operate the Site, maintain business and legal records, comply with legal obligations, resolve disputes, prevent fraud or abuse, and enforce our agreements.

Retention periods may vary depending on the type of information, the purposes for which it is processed, and applicable legal requirements.

16. DATA SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

The Site contains links to websites and services operated by third parties.

This Privacy Policy does not apply to the privacy practices of those third parties. We encourage you to review the privacy policies of websites and services you visit.

18. BUSINESS TRANSFERS

If Downshiftology or substantially all of its assets are involved in a merger, acquisition, reorganization, financing, bankruptcy, sale of assets, or similar transaction, information collected through the Site may be transferred as part of that transaction, subject to applicable law.

19. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, services, or legal requirements.

When we update this Privacy Policy, we will post the revised version on the Site and update the “Last Updated” date above.

Where required by applicable law, we will provide additional notice or obtain consent before materially different processing occurs.

Personal information collected before an update will be handled in accordance with applicable law and the disclosures and choices applicable to that information.

20. CONTACT US

If you have questions about this Privacy Policy or wish to exercise an applicable privacy right, please contact:

Downshiftology, Inc.
PO Box 833
Leona Valley, CA 93551
lisab@downshiftology.com