subscribe to new posts: via email via rss

How to Make Homemade Nutella (dairy-free, vegan, paleo)

Homemade nutella is easy to make and uses high-quality ingredients such as raw hazelnuts, cacao powder and unrefined coconut sugar.

(dairy-free, vegan, paleo) How to make homemade nutella. A delicious, healthier alternative with a step-by-step tutorial video.

Five videos are now done (in just a little over a month), can you believe it? Well, you guys are too nice so of course you’d never say no, but I fully admit to being a little shocked. I’d been dreaming of doing videos for the last year but just couldn’t quite pull the trigger. Between overseas travel, blog stuff, lots of technology excuses and well, nerves, they always got pushed toward the bottom of my list. But now, look, I’m a full-fledged YouTuber!

It makes so much sense to incorporate video, especially into a website that’s all about healthy food and cooking. In fact, for many of you, cooking and becoming comfortable in your kitchen may be an entirely new endeavor. So I’m hopefully that these little videos of mine nudge you to try something that you may not have tried before. Case in point…homemade nutella.

Watch the video and learn how to make homemade nutella:


As I was filming this “healthy basic” video I actually debated (for probably far too long) if I should say “healthy basic” as I usually do at the beginning of the video. I guess I felt a little guilty saying “nutella” and “healthy” in the same sentence. I mean, it’s a chocolate spread! But the honest truth is that while this is clearly not the healthiest of the “healthy basics” videos I’ve made, it’s still far healthier than the version you’ll buy at the store, where the first ingredient is sugar and includes dairy and soy.

This version on the other hand starts with toasted hazelnuts (which make your house smell amazing) and includes raw cacao powder which is known for it’s potent antioxidant benefits. Sure, it’s still sweetened with coconut sugar, but I include far less than the commercial counterpart. And that my friends right there is why you should “home-make” everything…you’re in control.

One quick note about this homemade nutella recipe. Many times you can replace maple syrup or honey for coconut sugar, but you can’t in this recipe. I tried it and it made the whole thing seize up, to no longer be beautifully spreadable. I even tried re-thinning it with oil and water, but it never returned to the perfect consistency of this version. So stick with coconut sugar or an organic powdered sugar.

And if you’re wondering, what should I put this on? Three words. Cassava flour crepes (oh, you know I’ll be doing a video on those soon as well).


(dairy-free, vegan, paleo) How to make homemade nutella. A delicious, healthier alternative with a step-by-step tutorial video.

(dairy-free, vegan, paleo) How to make homemade nutella. A delicious, healthier alternative with a step-by-step tutorial video.
4.91 from 21 votes

How to Make Homemade Nutella (dairy-free, vegan, paleo)

Prep Time: 5 mins
Cook Time: 15 mins
Total Time: 20 mins
Servings: 12
Author: Lisa Bryan
Print Recipe Pin Recipe
Homemade nutella is easy to make and uses high-quality ingredients. I think you'll love this healthy, homemade nutella recipe.


  • 2 cups raw hazelnuts
  • 2 tbsp coconut oil or hazelnut oil
  • 2/3 cup coconut sugar
  • 1/3 cup raw cacao powder
  • 1 tsp vanilla extract
  • pinch of sea salt


  • Preheat your oven to 350 degrees fahrenheit.
  • Place the hazelnuts on a sheet pan and spread them out. Cook for 10-12 minutes, or until the skins become dark and cracked.
  • Let the hazelnuts cool to the touch, then transfer them to a kitchen towel and rub them until the majority of the skins have been removed.
  • Place the hazelnuts into a food processor and blend for 5-6 minutes, or until you have a creamy hazelnut butter. Add the oil and blend for another minute.
  • Add the sugar, cacao and vanilla and blend until fully combined. If you can powder the coconut sugar in a spice grinder before combining, even better.
  • Pour the nutella into a storage container (where it will firm up slightly as it cools) or enjoy immediately.


Calories: 180kcal, Carbohydrates: 12g, Protein: 3g, Fat: 14g, Saturated Fat: 3g, Sodium: 17mg, Potassium: 172mg, Fiber: 2g, Sugar: 6g, Vitamin C: 1.2mg, Calcium: 26mg, Iron: 1.3mg
Course: Dessert
Cuisine: Italian
Keyword: homemade nutella, Nutella
©Downshiftology. Content and photographs are copyright protected. Sharing of this recipe is both encouraged and appreciated. Copying and/or pasting full recipes to any social media is strictly prohibited.
DID YOU MAKE THIS RECIPE?Leave a comment below and share a photo on Instagram. Tag @downshiftology and hashtag it #downshiftology.

Don’t forget to subscribe to my YouTube channel for more healthy cooking videos!

Leave a Comment

All comments are moderated before appearing on the site. Thank you for sharing your feedback!

Your email address will not be published. Required fields are marked *

119 comments on “How to Make Homemade Nutella (dairy-free, vegan, paleo)”

  1. I’m not vegan, dairy-free or paleo, but I made this today and it was so tasty. I tested it right from my blender on a fresh strawberry and happiness arrived at once. Thank you!

    Nutella love from
    Anita in Norway

  2. Just love it. Me and my friends… once I share it with them, it’s hard not to not eat all in one serving :)

  3. Hello from Romania!
    I made it in Vitamix and came out perfectly! Thank you! 

  4. Fantastyczna …Dziękuję :-)

  5. Made it with walnuts today for a change and still perfect!

  6. Hi! I just made this. It’s so good! Wondering: How long will it keep in the fridge? Thank you!

  7. Made it this weekend and it’s already gone (pancakes, breakfasts, snacks…). Nothing tastes better than “homemade”. Super easy and tasty.

    • Hi Mia – I couldn’t agree more! Homemade things always have something about them – plus they taste super fresh. I’m glad your whole family enjoyed this recipe :)

  8. Hello, I bought everything but the cacao…I have cacao nibs instead…should I grind them to powder? Otherwise I have cacao Droste (Belgian high quality) it says cocoa powder on one side of the box and cacao on the other. Thanks, love every bit of your recipe

  9. It’s amazing! I used my Blendtec with the twister jar, 40 sec to make short work of turning the hazelnuts into a super smooth butter. I replaced the sugar to make it keto. So happy to have “Nutella” back on the menu! Thank you Lisa! Now will be a test of self restraint. ;-)

  10. What the difference between a food processor and a Vitamix. I only have a vitamiz can I use that

  11. Hello! I just found your YouTube channel last night when I went searching for a spiralizer. I’m very impressed with myself since I didn’t stay up watching all night, I really wanted to! I’m focused & committed on making the transition to a plant-based diet.I wanted to buy a juicer, but after asking for recommendations on FB, several friends have me thinking a vitamix blender is the way to go. In your video for making homemade almond butter, you used a vitamix blender…can that be used instead of the food processor from this video? I’m really new to all this, whats are the differences between each? 

    • Hi Glen – I’m glad you’re enjoying my recipes and videos. Yes, theoretically you could use the Vitamix to make this recipe as well, though I haven’t tried. In the Vitamix, you just want to make sure you have a minimum amount of ingredients, especially when it comes to blending nuts (see all the tips on my almond butter post). So the food processor is handy sometimes for smaller quantities and things that are more sticky in nature.

  12. I have made a couple cookbook hazelnut spreads…. your recipe is the best! Not grainy, very creamy – pulsing the coconut sugar and using a food processor did the trick. 

  13. Hi.

    I know this is a bit silly but, is the whole jar 180 calories only?


    • Hi Sara – no, that’s per serving. And there’s 12 servings in this recipe.

    • What coconut sugar brand did you use for the recipe? And can I use home made cacao power ?

    • Hi, I will be trying this recipe today with already roasted and salted hazelnuts. I hope it turns out good! They didn’t have raw hazelnuts at my local grocery store. What is your opinion on this substitute?

      P. S. Thanks for this recipe, you inspire us to eat healthier and make it easier to do so! We have been eating keto for several months now and I’m always looking for healthy things to make at home. My kids should love this one. I also love your other stuff!

      • Hi Jennifer – it’s always best to roast the nuts yourself, as store-bought ones will usually contain additional oils. But you can give it a try. Also, make sure to not add any additional salt, as it may turn out too salty. Hope it turns out for you!

  14. Hi Lisa,
    Thank for sharing this. I have recently come across your YouTube channel and have been learning quite a bit about healthy eating by watching your videos.

    Nutella is my favorite but I don’t eat that much because of how bad the store made Nutella usually are for health. So minute I saw this video, I have decided to try this at home :) 

    Quick question about the ingredients: I have Costco Kirkland extra virgin olive oil, Costco Kirkland vegetable oil, peanut oil. Can I use any of these instead of coconut or hazelnut oil? If yes, should the amount of oil remain the same?


    • Hi Pavan – I’m glad you’re enjoying my videos! I wouldn’t use the EVOO or peanut oil as it will flavor the nutella too much. So I’d go with the vegetable oil. And yes, same quantity.

      • Hi Lisa, so I did make the Nutella using my brand-new a2500 Vitamix (thanks to you for the inspiration) and unfortunately it didn’t turn out as good as yours :(. May be because I used Vitamix instead of a food processor. Vitamix struggled to blend the hazelnuts into that semi liquid consistency that you showed in the video even after multiple attempts. But in the end, it did manage to make some thick paste like consistency. It tastes yummy though. Though it didn’t turn out to be as pretty as yours, I’m happy with the outcome.

        Let me know if you have any tips to do this using a Vitamix instead of a food processor.


        P.S: now that I have a Vitamix, I’m going to try more and more of your vegetarian recipes. Looking forward for it :)

      • Hi Pavan – When blending nuts in the Vitamix there is some nuance. I’d recommend you check out the tips on my almond butter recipe. But happy you still loved this nutella recipe, even if it was a bit thicker. :)

  15. Thank you for this delicious And easy recipe! Was a hit with the children and hubby too! 
    No need to buy Nutella when can make a healthy alternative in minutes:) 

  16. After I made this recipe for the first time, we no longer buy nutella. And it is much healthier and tastier option. 
    We always have some in the fridge. After finding this recipes I became a big fan of Lisa’s. :) 

  17. What a lovely recipe, it truly tastes like Nutella! I did not have the best of luck with removing the skins off the hazelnuts despite roasting them to the point that a few extra minutes would turn them bitter. Nevertheless, they turned into a yummy butter and the addition of the rest of the ingredients really hit the mark. I only substituted the coconut sugar with powdered sugar and that work perfectly. Thanks for the yummy recipe, I am off to make crepes!

    • Hi Alexandra – I’m so glad your Nutella came out perfectly! A homemade version really is so simple and in my opinion, tastes a lot better :)

  18. Hi, having just made my own peanut butter I’m super excited to try this! is that 180cals for 2tbsp? do you absolutely need the 2tbsp of oil? could you get away with just 1? when I’ve made my peanut butter instead of sugar I added 3 drops of sweet lead stevia drops which was more than adequate, and just took the bitterness off – but it’s individual taste I guess :-) love the blog and YouTube videos!

    • Hi Heather – yes, that nutrition info is correct. You do need the 2 tbsp of oil for the proper spreadable texture, but if you want a thicker nutella, you could try 1 tbsp. So happy you love my website and videos! :)

  19. Could you use carob instead?

  20. Lisa, this is an amazing recipe! I love Nutella, but now refuse to eat it because of all the yucky ingredients. But this is pure and delicious! Thanks for all you do to promote healthy, gluten free living.

  21. Great Homemade Nutella recipe. About the nutritional information, for how much Nutella? Ounces, grams, how much?

  22. Hi, Lisa. I assume the spread should be stored in the fridge?

  23. Can’t wait to try this! I currently do not own a food processor – can I get the same results using a Vitamix?

  24. Soooooo good! Thank you :-))

  25. Most delicious chocolate spread in the world!

    Thank you so much for this amazing recipe Lisa.

  26. Thanks for this recipe who looks delicious. When I live there isn’t coconut sugar, can I replace it with powdered dates (entirely dryed and powdered dates, so the fibers are still here but powdered).

    • Hi Moussa – Thank you for reaching out. I haven’t tried making this recipe with powdered dates but it sounds like it should work. Give it a try and let me know how it turns out. :)

  27. Ohhhhh this looks so delicious!!

  28. Hi i love this recipe already all my neighbours are mking this delicious home made nutella, the only question i have is how can i make it less runny? currently it is as you show on the picture but we would like to have it more solid as a spread. any tips please? thank you

  29. Can i use brown sugar instead of coconut sugar?

  30. Hello Lisa,

    My son is allergic to hazelnut. Do you think I could do the recipe with almonds?? (it’s the only nut he is not allergic to).


  31. Thanks for this tasty Recipe

  32. Hi Lisa I love ur videos, only one question: wich is the useful life of the Nutella?

  33. Made this today – think I used a different coconut oil (solid this time instead of watery last time) – it was so thick, thinned it out with your cashew milk – delicious!!  Children are asking for pancakes so that they can slather the Nutella on!  Guilt free treat in the grand scheme of things.

  34. I don’t think you can make this in a vitamix. I tried twice (I don’t have a food processor) and both times as soon as the sugar and cacao go in to it it turns into something resembling cookie dough. It still tastes good at least

  35. I just made this recipe! It’s wonderful; I can’t wait to mix it into some oatmeal tomorrow morning.

    I’ve become obsessed with your videos this past week – I bought my mom a kitchenaid vegetable sheet cutter attachment for mother’s day because of your recommendation! Can’t wait to give it to her on Sunday. Thank you for all the wonderful, healthy content!


  36. I just made this recipe and had a few issues. Skins did not peel off on the majority of the hazelnuts. I also did not have a spice grinder for the coconut sugar so it came out gritty.

  37. Thank you for the incredible recipe, Lisa! Mine turned out beautifully! I have a dairy allergy and am so excited to be able to enjoy Nutella. I am a baker and am dreaming up all the ways I can use it. 

  38. How long will the spread stay good in container and does it need to be refrigerated?

  39. I did your exact recipe and my nutella looks like play doh. Help

    • Oh no, that’s a bummer. Perhaps you can pinpoint where things went wrong by comparing your version to the video above. Did you have a thin hazelnut butter before adding the other ingredients? You may be able to salvage it by adding some water. Try adding a few tablespoons and see if that works.

      • At least it would be kid-safe play doh hahahah. Ok, so I think I didn’t peel the hazelnuts properly and I think I put more cocoa in than I should have. I added more hazelnuts (made sure they were more liquified than the previous mix) then, I ended up putting it in a blender and high speed with some coconut milk and it looks creamy now. Not as liquid as yours but it tastes nice. Thank you for the recipe! ;)

      • PS. There goes my workout XD

      • I’m so glad you were able to save it and figured out what went wrong. Peeling the hazelnuts is key as is making sure you have a fairly creamy and liquid hazelnut butter, before adding the other ingredients. The good news is I’m sure you’re next batch will be even better! ;) x

    • At least it would be kid-safe play doh hahahah. Ok, so I think I didn’t peel the hazelnuts properly and I think I put more cocoa in than I should have. I added more hazelnuts (made sure they were more liquified than the previous mix) then, I ended up putting it in a blender and high speed with some coconut milk and it looks creamy now. Not as liquid as yours but it tastes nice. Thanks for the recipe! ;)

  40. Hi Lisa. Great video! I’m looking forward to trying this recipe. Just want to confirm the cacao powder measurement… I’m assuming it’s 1/3 CUP, is that right? And it looks like you added just a pinch of salt at the end??


  41. Can this be done in a Vitamix?

  42. How long can you store it?

  43. Pingback: How to Make Chia Seed Pudding (vegan, paleo) | Downshiftology

  44. Pingback: How to Make Coconut Whipped Cream (dairy-free, paleo, vegan) - Downshiftology

  45. Pingback: How to Make Chia Seed Jam - Downshiftology

  46. Hi Lisa. This video was great! I was intimidatedthat to try the whole hazelnut roasting. .. but you made it look so easy. Thanks! I wanted to ask you, have you ever made this recipe with stevia? I’m having a hard time getting past the coconut sugar.
    When I first ran into your blog, the first thing that caught my eye was your raw cheesecake! I would love to see you make one. ..sometime!

    • Hi Francesca – So glad you’re loving the videos! I do have my raw cheesecake on the video “to do” list, though it may take a few months as the list is ever expanding. Lol. As for the nutella, I’ve not made it with stevia, but I think that should work fine. I think it’s the stickiness of the maple and honey that just don’t work as well in this recipe. Give it a try and let me know! And so glad you’re gonna give roasted hazelnuts a try. The smell and flavor is amazing and well worth the little bit of effort. :) x

  47. Nourishing Nutella version + another awesome demo video = you’re on a roll! :) Love it. And I look forward to your upcoming crepe video!

  48. Can you believe I tried Nutella for the first time just a couple months ago?! Clearly I was living under a rock! I love that this is a healthier option with real ingredients!